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But the way it actually works is that it does not have a resolution. You know, you think you’re going to get your money, you think you’re going to get your romantic partner. So swipers, like slot machine users, they get suspended in what she called the zone of possibility, where you think you’re going to get closure.

So one of our most interesting interviews, in my opinion, was with an anthropologist who actually studied Vegas gambling addicts, and she likened the endless swipe format of dating apps to slot machines. But you know, we’d heard it from so many daters. McCarty Carino: I mean, that sort of seems like the comparison to a slot machine, that is not accidental, I’m imagining. And then when you get a message back, it’s like pulling that lever at a Vegas slot machine, like you just feel like the king of the world, you know? And I’m sorry, that was really dorky. And this is her talking about the act of swiping.Īllison Davis: Swiping and matching and swiping and matching was, like, constant little pings and great little distractions. It’s from Allison Davis, who’s been a longtime user of dating apps. I want to play a clip from the first episode of your podcast. So it’s really just like any other online game, but they’ve integrated that into the digital matchmaking system. So they’ll sort of integrate gamelike features into the platform, so when you swipe and match with someone, it’ll like “Bing, bing, bing,” like, give you a little digital bit of approval - fun colors, points, coins, things like that. Sangeeta Singh-Kurtz: In terms of dating apps, it just means designing it so it’s fun. The following is an edited transcript of their conversation. Marketplace’s Meghan McCarty Carino spoke with Sangeeta Singh-Kurtz, co-host of the podcast “Land of the Giants: Dating Games,” about how dating apps have been “gamified.” The podcast is a collaboration between The Cut, The Verge and Vox Media. They turned swiping - right or left - into a kind of romantic roulette.ĭating apps have become the most popular way for couples to connect, but they’re also a multibillion-dollar industry that relies on keeping users hooked.

It’s been about a decade since a new generation of mobile apps brought online dating out of the shadows and onto our phones.